What are the Latest Trends in Video Communication as of 2024?

Krishi Shivasangaran Published On April 8th, 2024 Tech Talks

Post-COVID-19 pandemic, when the year 2021 approached, many of us had already invested in at-home desks and gym equipment, just the way corporations had spent a fortune building video chat apps to make working from home a bit more comfortable and easier.

It might sound astonishing, but what you read above is true because video communication has become the source of every virtual meeting, online consultation, e-learning, and even marketplace. This surge in video calling apps nearly doubled in 2020, thus paving the way for many new advancements in this field.

So, before delving deep into the different video communication platforms, have a look at recent video call trends and video conferencing trends in the market, or any other fortified topics related to it, this blog can be of real help to you.

What is Video Communication?

Video Communication is simply a type of communication that allows users to connect virtually and discuss business meetings or internal communications face-to-face.

See, the video communication definition does not have any bells and whistles that make it difficult for individuals to understand, right?

Using videos for internal communications is loved both by businesses and individuals. First, it is because video calling apps act as a productivity booster, and secondly, they are adored for bringing people closer. Adding to these, secure video chat apps can also help in

• One-to-One calls
• Team meetings
• Customer support
• Webinars and training
• Recruitment 
• WebRTC-enabled secure streaming
• Conducting workshops and more

 

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Knowledge Fact: 

People, let me tell you that video calling isn’t new to the world, as its existence was first felt in the year 1960 during closed-circuit experiments.

Let us hover to the next topic,

Different Types Of Video Communication

When we hear the types of video communication, the first thing that pops out of the box is synchronous and asynchronous video communication. The former type takes place in real-time, and the latter is used for future playbacks, meaning videos are initially recorded and then shared with users.

And the video communication that is booming in this era is the synchronous type, which is classified into:

1. Video Calling

A video call is a method of phone call that uses an internet connection or VoIP to transmit a live picture of a person in real-time. It helps two or more people connect face-to-face, either on a smartphone, tablet, web app, or webcam.

There are multiple Android and iOS apps for video calls on the market that provide a faster and safer way to connect with people face-to-face at any time and any place.

2. Video Conferencing

Video conferencing is an act of video communication that involves two or more people sharing a live connection from various places. Some video conferencing apps support up to 200 participants in a single call. Here, every user can view multiple participants on their screen in the grid view, and this type of communication is widely used across e-learning and enterprise sectors.

The concept of video conferencing works this way: a video snippet from each participant is picked up and sent to the Multipoint Control Unit (MCU), from where multiple streams are selected and sent to different participants. At present, video conferencing software is at the top of the list, and if you are interested in taking a grasp on this type, here’s an article for your reference.

3. Telepresence

Telepresence is an advanced version of video conferencing that lets users feel the real-life meeting experience through simulatory principles. And to give a life-like feel, participants must use specially designed LCD screens and webcams, and even the seating arrangements must be set to a curved type.

Plus, the sound and visual aspects are also monitored to be present in HD format for crystal-clear audio effects.

4. Video Sharing

The final one on the list is video sharing. Just as exceptional user interfaces, file sharing, and screen sharing during an ongoing call are some of the notable features of video calling apps, many of them come with video-sharing features during presentations as well. This way, all the participants in the call get to learn what’s being presented, even if they are at different corners of the globe.

What are the Best Features of Video Communication Apps?

For out-of-the-box corporate communication and collaboration, your video communication software should have the features listed below.

1. Screen Sharing: Sharing screens or other documents during a presentation serves as an excellent medium for saving time and creates an excellent opportunity for collaboration. Further, you must make sure that the video conferencing app you choose allows every participant to share screens and annotate shared documents. These can act as positives.

2. File Sharing: Just as screen sharing can benefit users in terms of time, sharing files too can act as a time saver. You have to make sure that your app supports uploading different file formats like PDFs, PPTs, MP4s, and more.

3. Mobile Apps: In addition to looking for video communication apps that come compatible with web apps, it is required that your app also include a mobile app to bring frontline and desk-less workers to internal collaborations.

4. Device Switching: This feature allows users to switch between web and mobile apps at their convenience without any glitches. Having this feature is like an added advantage in bringing users to your video apps.

5. File Storage:  Certain video conferencing apps offer self-hosting or cloud storage capabilities to businesses. Look for the option that best suits your needs.

6. Video Chat: One of the prime options to look for in any video calling app is whether they offer one-to-one video chats or group video calling facilities. This helps users get to know the language cues of other users, thereby helping them gauge when to communicate.

7. Recording: Yet another feature that assists users a lot is the option to record during their absence. It works best for e-learning use cases when students wish to playback the concepts discussed in the virtual class.

So far, we have seen how important video communication is and the must-have features in any video calling app. Very quickly, let us see when this boom in video chats happened.

 

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How Did Video Communication Explode in 2020, 2021, and 2022?

Eventually, video communication and video conferencing saw their growth post-pandemic when real shutdowns were announced and work had to be kept in progress. It is at this time that the market saw a 140% hike from January to August 2020, which would take over 4 years to achieve this growth rate.

Earlier in the pandemic, video chats were in use but were restricted to making personalised calls and discussions. But now, people see that it has become their favourite channel for reaching out to businesses.

In the year 2021

The explosion in video calls continued to the following year as well, when working from home still pertained to helping individuals see a foreseeable future, and so every one of them relied on video conferencing tools like Zoom, Teams, and Webex to keep their businesses running and up.

However, Zoom saw growth like never before, dominating over 50% of the video communication market. Along with these, video chats for online gaming also saw growth this year.

In the year 2022

This year marked the year for video communication becoming commoditized as video chats were incorporated in almost every field.

Be it live chat in customer support or marketplaces or the healthcare industry for virtual consultations or internal team discussions, video specs have become a common commodity in everyone’s life, which proves to be good in one way or another.

5 Video Communication Trends in 2024

In the section below, let us focus on the industries that benefited a lot from the pandemic. Because post-COVID awakened, many industries like travel and leisure had to see their ground halt because of the complete lockdown.

However, the education and healthcare sectors saw complete revolutions as everything became virtual. Therefore, let us start with:

1. Sophisticated Marketplace Interactions

Sophisticated Marketplace Interactions

Customers and businesses were deeply interested in adopting video chats for their online shopping, purchases, product demos, and queries. Because not only did video communication in the e-commerce sector help in building trust, but it also doubled the sales and revenues of several businesses.

Before January, the stats revealed that 5% of people preferred video chats for tracking deliveries and over 6% for resolving their queries. However, the figures doubled to 10% in the same year. Thus, marketers who used die-hard brick-and-mortar sales techniques to uplift their businesses had to just use a video calling app.

This trend is quite clear: it will unite both offline and online shopping experiences in a matter of time.

2. Remote Learning Improvisation In Education

Benefits of Video Communication in Education

Remote learning, or distance learning, became prominent after the pandemic, when doors were opened to digital tutoring. Enterprise instructors and school teachers started connecting with students virtually through video chats, screen sharing, and an online screen recorder for explaining a topic or conducting examinations.

Live video adoption was welcomed with broad hands, and their rate spiked to 42% from 35%. Though multiple advancements are being made in this field, we expect them to not subside in the future.

3. Telehealth Grabbing A Spot In The Trends

Benefits of Video Communication in Telehealth

Imagine the time and effort patients must put into consulting their physicians. It’s very hard and tiring, is it not? Like a saviour to them, virtual consultations or telehealth services became very near and dear, instilling the importance of online video calling in the healthcare sector.

Patients were able to reach out to their physicians in their comfort zone, share files and data about their diagnoses, discuss treatment methods with other doctors, and order medicines too. This process was completely simplified after the launch of video communications.

Understanding that this sector will surely continue to explode, many businesses have started to use ready-made video chat APIs to integrate calling features into their chat applications.

4. Financial Services Too Will Become The Norm

Benefits of Video Communication in Fintech and Banking

Video chats turned out to be a viable channel for consumers looking for ways to interact with banking and financial institutions in 2020. In January, around 9% of users opted for videos for their banking advice, which later shot up to 16% by the end of August.

Numbers like these and the percentage of users preferring online queries lead to the development and addition of extra features to the banking domain.

Recommended Reading: How Does the Fintech and Banking Sector Use APIs?

5. Remote Working & Collaboration Made Easy

Remote Working And Collaboration Made Easy

Remote work, after gaining importance post-pandemic, solidified into the norm because, as per recent reports, over 88% of enterprises made their employees work from home for their benefit.

And the only means that helped businesses drive seamless internal collaboration was video calling apps that not only upscaled internal collaboration but boosted productivity as well. Therefore, in the long run, video collaboration will be the prime key to business agility and continuity.

Wrapping Up!

The benefits of using a video calling app are clear: it allows you to stay in this era and the future for quite a long time. And, with what we read and saw above, it is a fact and not a myth that video communication is the future, and if you wish to be a part and parcel of this advancement, you should have video calling apps.

However, if you feel building an app from scratch is not your piece of cake, there are always API solution providers like MirrorFly to quickly and seamlessly integrate video calling capabilities into any web or mobile app.

Interested to learn more about us? Here’s your reference. 

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