Customer Persona

Launched primarily to improve quality communication and strengthen family bonds, the client app caters to senior citizens, thus beating loneliness that prevails in their households. In order to foster better human connections and drive value into families in the regions of the United States and Canada, our client has built an easy, user-friendly app that the elderly can make use of to connect and communicate with other members of the family.

The Challenge

As a value-driven app, our client was actively on the lookout for a unified messaging solution that effectively addresses the isolation and challenges senior citizens face to establish immediate connections among individuals across various apps. Implementing easy-dial calls and chat were their prime motive to make the elderly in a family feel loved and cared for. Hence, providing user-friendly options were targeted upon.

“Designed and developed exclusively for senior citizens to connect instantly with their families, the app focused on easy communication options, the elderly could access to”
The Solution

With an easily accessible UI and highly-simplified chat and calling features, the app had made its way to being a favorite among senior citizens across families in the regions of the USA and Canada. Besides the default in-app communication suite, MirroFly initiated contact, group, and sub-group customizations for the elderly to easily establish connections and talk to. For a more personalized touch, members can create a profile and group of their choice, automate calls with scheduling options that make the whole experience a stress-free one.

The Results

With the integration of MirrorFly’s in-app messaging and calling features, the app has proved to be extremely successful reaching 50K families within months of its launch. Today, the app is a favorite to bring families together with secure messaging and simplified video interactions for the elderly. By enabling conversations in a matter of clicks and engulfing rich video experiences with near and dear ones, the app solves its wholesome purpose by deepening connections at scale with over 1B+ interactions.

  • 50K+
    Familial connections
  • 90%
    Engagement for Chat & Calling Experiences
  • 1B+
    Conversations scaled

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“We are happy in working with CONTUS TECH Team for over 3 years. I could say that the success of this service (TrueDigital Communication) is the result of our hard work between our TrueID and the CONTUS TECH Team.”

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“We are making very good progress on the media side of things and the entire thing was built the team at CONTUS TECH in collaboration with the team at MYn..wherever we have reached now would not have been possible without the team.”

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“I’m thrilled to express how MirrorFly has helped Weilla to convert massive users into customers. With their extensive feature set, smooth integration and commitment to our success, they’ve truly made it a fruitful partnership.”

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Nicolas Bouris
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