Customer Persona

What started as a close-knit fitness community back in 2016 has grown to a one-of-a-kind fitness training platform with users trained by 100+ experts. The fitness clan engages in virtually through a diverse range of services, including tailored nutrition, training resources, diet plans, personalized assistance and more. It has empowered over 2M users to date with train-worthy fitness plans and courses, transcending geographical boundaries.

The Challenge

This eminent fitness-based platform was on the lookout for deeply engaging community interactions for a base of 50K concurrent users. While the app relied on a 3rd party messaging service for fitness interactions, sharing fitness plans, nutrition tips, etc. But, quite a few roadblocks constantly disrupted the seamless flow of trainer-user conversations. Furthermore, our client was keen on scaling up their subscriber base by integrating interactive functionalities through powerful Video, Voice & Chat features on Android, Web, iOS.

"The fitness landscape is turning virtual with in-app communication being key to foster trainer-learner interactions, sharing nutritional diets, training plans, schedules and more”
The Solution

With MirrorFly being brought in, our tech team carefully analyzed the core communication requirements of the fitness app, thus providing feature-rich SDKs for one-to-one and group chat features for the app with seamless media sharing capabilities. Latent-free voice and video calls were integrated with dial-in for direct/ group call sessions, face-to-face interactions, and scheduled classes for up to a group of 8 participants.

The Results

By leveraging MirrorFly’s in-app communication suite, the fitness brand has seamlessly bridged trainers and users, thereby fostering enhanced opportunities for collaboration and real-time engagement across a community of 2M+ users. Also, trainers find this an effortless approach to guide their clients with nutritional and diet plans that help them achieve the transformation intended—all this while expanding subscribership at scale with international clients who can now take up virtual fitness training and online consultations.

  • 50K
    Concurrent users
  • 2M+
    Users empowered
  • Multi-platform

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Client Testimonials

“We are happy in working with CONTUS TECH Team for over 3 years. I could say that the success of this service (TrueDigital Communication) is the result of our hard work between our TrueID and the CONTUS TECH Team.”

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Rattamont Teekavanich

“We are making very good progress on the media side of things and the entire thing was built the team at CONTUS TECH in collaboration with the team at MYn..wherever we have reached now would not have been possible without the team.”

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“I’m thrilled to express how MirrorFly has helped Weilla to convert massive users into customers. With their extensive feature set, smooth integration and commitment to our success, they’ve truly made it a fruitful partnership.”

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Nicolas Bouris
mirrorfly support team
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