Twilio Video Shutdown: Everything You Need To Know

Published On May 30th, 2024 Tech Talks

Twilio is discontinuing its Programmable Video. What should you do next to switch to another provider without disturbing your services and user experiences? 

Twilio has officially terminating its Video API and has announce the shutdown date as December 5, 2024. For businesses using Twilio’s video solution, this might be both shocking and challenging. The provider has released its End of Life (EOL) notice for its Programmable Video service. Twilio has stopped onboarding new customers and has announced the cessation of new releases. However, existing customers can continue using the Twilio Programmable Video until the official shut down date.

twilio shutdown

However, existing users can make use of the time until December 5, 2024 to lookout for other vendors. It’s not as easy as it sounds! 

You need more clarity of this situation.

  • You need to assess the shortcomings of Twilio’s video API, so it does not repeat with the new vendor.
  • You need to prepare yourself for the upcoming cost of migration.
  • And, you need help with the migration.

And that’s why we found it a fair reason to write this article. 

Every moment now is important and so, without any wait, let’s get into the details. 

Why Is Twilio Shutting Down Its Video Solution?

Twilio is a reputable vendor with over 16 years of experience in the communication solutions industry. And it is not new for Twilio to sunset its products in the past.

twilio programmable video shutdown service

The giant’s programmable API has played a significant role in the operations of several video calling apps. With the REST API, you can just send HTTP requests to completely control the back-end server. 

And, that isn’t all about the Video API.

✅ You can create online chat rooms

✅ Get back the files you record

✅ Set up webhooks for status callbacks

✅ Above these, you’ll only need to pay 1 bill for voice, SMS and video features.

If there are so many reasons why Twilio is great with live video solutions, there are potential downsides to it. In fact, there are strong reasons why this Twilio video shutdown is entitled as a ‘courageous decision’.

Twilio has its reasons,

Twilio has too many things to maintain and decluttering is a necessity at this stage. The Cloud communications company is in the process of identifying the redundant/ unessential services to keep the game going. As a counter-impact, it has affected Twilio’s workforce drastically.

Do you know?
Twilio cut down its staff by 5% in its third major round of lay off in December 2023. 
Source: Livemint
Chief Executive Officer Jeff Lawson said in a memo to employees,
While I know it’s hard to undergo so much change, it’s all part of the necessary transition to profitable growth

Source: Bloomberg

Twilio failed to go for no-code and low-code development approaches.

AI is booming, but Twilio isn’t quite interested to adapt, at least in this stage. 

The competitors have embeddable experiences and Twilio doesn’t. 

❌Quality cannot be compromised, but Twilio missed it. 

And a few customers are not happy with the support for Video SDK.

❌Twilio’s video API pricing is not as flexible as MirrorFly.

That sums it all about the ‘Why’!

Now, this seems to be a headache for Twilio’s customers. 

How Will This Affect Twilio’s Loyal Customers?

Now, while you look for the next provider, you might face the following challenges:

  1. Uncertainty: You do not know which provider is best for your requirements. And it is uncertain when the migration will happen, leading to risk of service downtime.
  2. Data Loss: There are huge chances that you might lose your data if the new vendor you are shifting to does not have a reliable backup plan. 
  3. Service Disruption: If your business solely relies on video calling operations that you’ve enabled with Twilio’s service, the activities might face potential downtime, impacting the incoming profit at the period. 
  4. Transition Costs: Migration isn’t practically easy. You need to spend huge time and resources, train your employees with the new video solution and adapt to the new changes. 
  5. Compliance Mismatches: Twilio complies with GDPR and is certified with ISO 27001. Now, the new vendor you are migrating to might have a different privacy compliance. And you might need to ensure that your app complies with the regulations that you’ll lose due to migration. 
  6. Customization Issues: Twilio is customizable and you might have customized its features for your business. Now it is ambiguous how well you can replicate the customization with your new vendor.
  7. Vendor lock-in: There is a huge chance that you might face vendor lock-in. If your business is hugely dependent on Twilio’s services, then it can make it really hard to switch the operations.

Overwhelmed? Don’t be.

Because, it’s time for some solutions to this situation. 

Where Should Twilio Customers Go From Here?

This is a tough question, especially if you have no clue about your next.

But we’ve got you covered. 

Now that your CPaaS vendor is bidding a bye, there are a few things you need to make sure, so you’ll not be stuck in this situation again with the new vendor.

So, here’s your checklist:

  • Collect a list of the top vendors that offer your requirement. 
  • Check their history of deliveries and consistency.
  • Now if you’ve picked the top few, speak to other developers who are already using their services.
  • Test run their service, before you fully commit.
  • Have a backup plan. Make sure your project is not solely dependent on a vendor.

Altogether, this is risky. But there is always another side to a coin. On the bright side, you can always go for a trustworthy provider like MirrorFly

Want facts that backup our recommendation? Let’s help you out!

How Can MirrorFly Help Twilio’s Customers?

The makers of MirrorFly started quite at the time of Twilio’s first steps. But their professional expertise extends to a scale where Twilio would take years to reach.

MirrorFly, a customizable in-app communication solution offers 500+ video, voice and chat features. The highlight of MirrorFly is that it is a white-label solution. This means, you can access their complete code, customize the calling and messaging capabilities as much as you want and still not mention the brand anywhere. You can use your own company colors, logos and icons to give your users a fully branded experience.

Since you are switching from Twilio, we understand the concerns and challenges we discussed above. 

So, let me break down each one of them and explain how MirrorFly resolves them.

  1. MirrorFly is reliable – MirrorFly has been used by 1000s of brands just because it is reliable at any situation. 
  2. You won’t lose your data – Our experts take over the complete migration process for you. So sit back and relax. For we’ll ensure that your assets from Twilio are carefully switched to MirrorFly without any downtime. 
  3. Resume a smooth service – As you move to MirrorFly, your services start running smoothly.
  4. Save your resources – You’ll neither lose your time nor money. 
  5. Adherence to all major regulations – Your user privacy and security is under total control with the solution built to be compatible with GDPR, HIPAA, and OWASP. 
  6. Customize your way – Since MirrorFly is 100% customizable, you need not worry about the personalization that you achieved with Twilio. 
  7. Your platform in good hands – We value customers and that is why we are able to lead the market consistently for over a decade. 
  8. You can host your app as per your choice – if you prefer to host your app on your own servers or on our cloud, it is totally your choice. 

And we feel you need to know more about our products and services, so here is a list:

See You Soon With MirrorFly! 

We know you already like to try MirrorFly, amidst Twilio shutting down its Video SDK. And if you’ve got questions as to where you’ll start, we’ve got a team of experts who can help. If you’d like to explore more about our success rate, I’d highly recommend the stories from our customers that will help you make the decision quicker. 

Gear up, we are waiting to hear from you soon! 

Say Goodbye To Twilio. Switch To MirrorFly Now!

Choose MirrorFly, the most reliable Twilio alternative that helps you drive billions of conversations on your apps.

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Frequently Asked Questions (FAQ)

Is Twilio based on WebRTC?

Twilio’s iOS Programmable Video SDK is built on a modified version of the Chromium WebRTC project. Due to this background, integrating other WebRTC components with Twilio in your iOS app can be a unique challenge.

Is Twilio API free or paid?

Get started for free with Twilio’s SMS APIs. Alternatively, you can use Twilio’s Programmable Messaging API or the Conversations API to set up SMS for your business.

What is Twilio used for?

Twilio MessagingX offers highly scalable messaging services that help businesses connect with customers worldwide. Being a highly popular and reliable communication platform, MessagingX allows you to efficiently send and receive SMS, MMS, WhatsApp messages, and other forms of communication on a large scale.

Does Twilio work with WhatsApp?

Yes, you can easily integrate Twilio with the WhatsApp Business Platform, and enjoy WhatsApp along with Twilio’s suite of products such as the Programmable Messaging API, Conversations API, Twilio Flex, and Studio.

Is there anything cheaper than Twilio?

Yes, Plivo is less expensive when compared to Twilio. Their initial pricing is 30-40% less. Besides this, you can avail bulk discounts and achieve total savings of 70-90%

What is the difference between Twilio and MirrorFly?

MirrorFly and Twilio differ from each other in multiple ways. MirrorFly is a leading in-app communication provider that offers 500+ video, voice, and chat features. Whereas, Twilio is a customer engagement platform that offers features like SMS, Voice, Video, WhatsApp, email, and even IoT. The highlight of MirrorFly is that it is completely customizable, while Twilio is not.

Krishi Shivasangaran

Krishi Shivasangaran is a digital nomad and a veteran of Digital Marketing strategies. She is passionate about learning the newest trends in Live Video Call. And, when she's off-role, she loves to sketch and make people realize the true color of nature.

9 Comments "Twilio Video Shutdown: Everything You Need To Know"

  1. NIthish says:

    Is twilio shutting down? Is it true?

    1. Yes, Twilio programmable video shut down has been officially confirmed by the provider via its EOL notice.

  2. Mohamed Ibrahim says:

    Hi, We need to receive SMS to a large number (50+) of different phone numbers and ideally connect that to slack. Currently we were using Twilio but it is no longer working for text code verification. We are looking for an Twilio video api alternative.

  3. Prithvi Kumar says:

    Hi Team, I need your support. Twilio video is shutting down soon. I need to get a demonstration as soon as possible, We are looking for an alternative to Twilio Video API.

  4. James Vasanthan says:

    Hi, We are looking for SDK that can connect with twilio voice using SIP. Blazor WASM is selected as frond end and like know your SDK compatibility with it. Along with SIP we also require the SDK to perform video calls. Can you please have the queries clarified and let us know SDK offering and pricing. Thanks.

  5. Shariq says:

    I would like to know about your Video SDK solution. we current use twilio & are looking to switch. Because Twilio announcing the end of life for its video call API on December 5, 2024. May I know your video features details?

  6. Chetan says:

    Hi, My name is Bobby. I’m an engineer over at Opendorse. We’re looking to change our video api provider. We currently use Twilio and it doesn’t work that well for us also now Twilio video API is hutting down.. I have a spreadsheet of questions that I need to be answered as we compare different providers. I’d love to have a time set up to cover these questions.

  7. Rithvik says:

    What services did Twilio shutdown?

    1. Twilio is officially retiring its programmable video on December 5, 2024.

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