{"id":37695,"date":"2025-03-11T18:37:16","date_gmt":"2025-03-11T13:07:16","guid":{"rendered":"https:\/\/www.mirrorfly.com\/blog\/?p=37695"},"modified":"2026-04-09T14:08:48","modified_gmt":"2026-04-09T08:38:48","slug":"what-is-rcs-message","status":"publish","type":"post","link":"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/","title":{"rendered":"What is RCS Message? The Complete Guide for 2026"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>\u201cMerry Christmas\u201d<\/em><\/strong>. That\u2019s the first SMS of this world. In December 1992, a British engineer named Neil Papworth typed this simple greeting and sent it to Vodafone director Richard Jarvis.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>For the next three decades, those 160 character text messages defined how the world connected.&nbsp;<\/p>\n\n\n\n<p><strong>In 2007<\/strong>, GSMA came up with a solution: <strong>RCS message<\/strong><\/p>\n\n\n\n<p>For both personal and business use, RCS changed how everyone connected. It went beyond a limited text messaging to 1:1 instant messages, group chat, video &amp; voice calling, media sharing, product demos through videos, catalog sharing, reminders, updates and what not!&nbsp;<\/p>\n\n\n\n<p>Looks like RCS message is not going anywhere for a while. In this article, I\u2019ll break down what RCS messages are, how it works, and why it matters for your business in 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_an_RCS_Message\"><\/span><strong>What is an RCS Message?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>RCS (Rich Communication Services) message <\/strong>is a service designed for real-time instant messaging in Android and iOS apps. Unlike traditional SMS, RCS messages make communication more interactive and efficient with real-time features.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_RCS_Message_Work\"><\/span><strong>How Does RCS Message Work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Although RCS and SMS operate similarly, it was created as an upgrade + direct replacement of the latter. In this section, we\u2019ll discuss how RCS works to enable real-time messaging.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Working of RCS (Rich Communication Services) in 8 Steps<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\">\n  <figure class=\"aligncenter size-large\">\n    <img decoding=\"async\" \n      src=\"https:\/\/www.mirrorfly.com\/blog\/wp-content\/uploads\/2025\/03\/working-of-rcs.webp\" \n      alt=\"steps of RCS chat working\" \n      class=\"wp-image-18048\" \n      width=\"800\" \n      height=\"387\"\n    >\n    <figcaption><em>Working of RCS Chat Messaging<\/em><\/figcaption>\n  <\/figure>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">1. <strong>Message Composition<\/strong><\/h4>\n\n\n\n<p>The sender types a message in an <a href=\"https:\/\/www.mirrorfly.com\/build-chat-platform.php\">RCS-supported messaging app<\/a> (e.g., Google Messages or iOS Messages on iOS 18).<\/p>\n\n\n\n<p>Rich features like read receipts, typing indicators, high-quality media sharing, and reactions can be included.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. <strong>Device and Network Compatibility Check<\/strong><\/h4>\n\n\n\n<p>The system verifies whether both the sender\u2019s and recipient\u2019s devices support RCS.<\/p>\n\n\n\n<p>If both have RCS enabled, the message proceeds as an RCS message.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. <strong>Session Establishment<\/strong><\/h4>\n\n\n\n<p>The system uses the <strong>Session Initiation Protocol (SIP)<\/strong> to establish a communication session between the sender and recipient over the internet.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. <strong>Message Transmission<\/strong><\/h4>\n\n\n\n<p>The <strong>Message Session Relay Protocol (MSRP)<\/strong> ensures the message is delivered securely and maintains its integrity.<\/p>\n\n\n\n<p>The message is transmitted via mobile data or Wi-Fi through Google&#8217;s RCS backend infrastructure.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. <strong>Fallback Mechanism<\/strong><\/h4>\n\n\n\n<p>If the recipient\u2019s device does not support RCS or has no internet connection, the message defaults to SMS or MMS.<\/p>\n\n\n\n<p>Alternative messaging apps like WhatsApp may also be used as a fallback.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. <strong>End-to-End Encryption<\/strong><\/h4>\n\n\n\n<p>If both sender and recipient use RCS and encryption is enabled, the message is encrypted for privacy.<\/p>\n\n\n\n<p>A blue lock icon appears on the send button, indicating a <a href=\"https:\/\/www.mirrorfly.com\/chat-security.php\">secure conversation<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">7. <strong>Message Reception<\/strong><\/h4>\n\n\n\n<p>The recipient\u2019s device receives the message with all RCS features (e.g., read receipts, typing indicators).<\/p>\n\n\n\n<p>If RCS is not supported, the message appears as a standard SMS\/MMS.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">8. <strong>User Interaction<\/strong><\/h4>\n\n\n\n<p>The recipient can reply with rich media, emojis, or reactions, continuing the conversation over RCS.<\/p>\n\n\n\n<p>The system keeps checking network availability to ensure smooth delivery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Features_That_Make_RCS_Messages_Unique\"><\/span><strong>The Features That Make RCS Messages Unique<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We use almost all of them everyday. Both in personal and business scenarios, RCS messages help us communicate better with a variety of features. <\/p>\n\n\n\n<p><em><strong>Let\u2019s take a look into each of them:<\/strong><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Multimedia Capabilities<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High-Quality Images and Multimedia<\/strong>: You can share images and videos up to 100MB at the highest possible quality. These images can contain HD colors and better visual fidelity. RCS supports them effortlessly.&nbsp;<\/li>\n\n\n\n<li><strong>File Transfers<\/strong>: You can send or receive media of any type: PDF, GIF, JPEG, and MP4 video, which might not be an option with regular SMS.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Advanced Communication Tools<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Higher Text Limits<\/strong>: When you send an SMS, you can\u2019t send out big messages. It has a character limit set to 160. But, whereas you can send out even an essay with up to 250000 characters.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Read Receipts and Typing Indicators<\/strong>: You don\u2019t have to keep staring at your mobile screen, waiting for a reply from the other end, without knowing if your message was read.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>When you send out an RCS message, you\u2019ll know when it was delivered, if it&#8217;s read, and above this, you\u2019ll know when the other person is typing a reply.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Group Chats<\/strong>: Unlike SMS\u2019 10-20 participant limit, you can create a group as large as 100+ participants when you use RCS. Your messages will be end-to-end encrypted. It gets easier to send 100+ MB high-quality media transfers, and everything you send and receive will get synced across the devices you use your RCS messaging app.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Location and Calling Features<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enhanced Location Sharing<\/strong>: Share real-time location for easier meetup coordination, with options to share for a set time or permanently, and even share trip details and ETA.<\/li>\n\n\n\n<li><strong>Video and Audio Calling<\/strong>: You\u2019ll be able to make <a href=\"https:\/\/www.mirrorfly.com\/video-call-solution.php\">high-definition video and audio calls<\/a> directly within your messaging app. Apparently, you can switch between audio and video mid-call.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Analytics and Personalization<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Better Reporting<\/strong>: You will also be able to access the count of people who read the message, including details about the delivery, rate of messages opened and read.&nbsp;<\/li>\n\n\n\n<li><strong>Personalized User Experience<\/strong>: Since you will have access to your customer preferences through analytics, you will be able to create personalized automated replies and marketing messages effectively.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Custom Security<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>End-to-End Encryption<\/strong>: One thing you\u2019d miss in a regular text message is the security of the conversation. There\u2019s no encryption protocols securing the data.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Contrastingly, RCS messages can be encrypted making the data unreadable. Unauthorized parties will get unlucky trying to decrypt them.\u00a0<\/p>\n\n\n\n<section class=\"interested2\">\n<div class=\"interested-inn2\">\n<div class=\"flag2\">\n<div style=\"width: 47px; height: 47px; background: #ff0935; border-radius: 14px; transform: rotate(45deg);\">\u00a0<\/div>\n<\/div>\n<div class=\"flex-box\">\n<div class=\"left-part\">Enable crystal-clear video calls with low latency in your chat<\/div>\n<div class=\"right-part\"><a class=\"btns\" href=\"https:\/\/www.mirrorfly.com\/video-call-solution.php\" rel=\"noopener noreferrer\" data-wplink-edit=\"true\">Add Video Call<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RCS_vs_SMS_Whats_the_Difference\"><\/span><strong>RCS vs SMS: What&#8217;s the Difference?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table custom-table pink-color\"><table class=\"has-fixed-layout\"><thead><tr><th><strong><strong><strong><strong><strong>Feature<\/strong><\/strong><\/strong><\/strong><\/strong><\/th><th><strong>RCS<\/strong><\/th><th><strong><strong>SMS<\/strong><\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Availability<\/strong><\/td><td>Available on Android 5.0 (Lollipop) or higher, supported until iOS 18<\/td><td>Natively supported on almost all mobile devices<\/td><\/tr><tr><td><strong>Network Requirements<\/strong><\/td><td>Requires mobile data or WiFi. Charges apply only for data usage<\/td><td>Relies on cellular networks. Often needs a separate SMS plan<\/td><\/tr><tr><td><strong>Supported Formats<\/strong><\/td><td>Rich media: text, images, videos, audio, and rich cards (up to 100MB)<\/td><td>Text-only with 160 character limit (70 with Unicode like emojis)<br><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>RCS and SMS<\/strong> are both used for messaging. However, they differ a lot from each other in terms of capabilities and technical requirements. <\/p>\n\n\n\n<p><em><strong>Let\u2019s compare them both head on head to understand RCS messages better.&nbsp;<\/strong><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Availability<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Both the messaging features are available on most communication devices:&nbsp;<\/li>\n\n\n\n<li>When you notice a bit closer: RCS is available on <strong>Android versions 5.0 (Lollipop) or higher<\/strong> and is now supported until<strong> iOS 18.&nbsp;<\/strong><\/li>\n\n\n\n<li>On the contrary, SMS is natively supported on almost <strong>all mobile devices.&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Network Requirements<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To send out an RCS message, you\u2019ll either need <strong>mobile data or a Wifi connection<\/strong>. This means you\u2019ll only pay for the carrier charges for the mobile data you use and that\u2019s going to cost you only a few bucks.&nbsp;<\/li>\n\n\n\n<li>In contrast, SMS relies on cellular networks. You may need to <strong>purchase a messaging plan<\/strong> separately to send out SMS to others.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Supported Formats<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>RCS is <strong>not only text messaging.<\/strong> You can send and receive images, videos, audio and rich cards. The limit goes up to 100MB.<\/li>\n\n\n\n<li>But SMS is text-only messaging with a <strong>character limit of 160<\/strong>. Further downside is you can send only 70 characters in a single message if you use unicode characters like emojis.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_RCS_compare_to_other_message_apps_for_MMS_or_OTT\"><\/span><strong>How does RCS compare to other message apps for MMS or OTT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table custom-table pink-color\"><table class=\"has-fixed-layout\"><thead><tr><th><strong><strong><strong><strong><strong>Feature<\/strong><\/strong><\/strong><\/strong><\/strong><\/th><th><strong>RCS<\/strong><\/th><th><strong><strong>MMS<\/strong><\/strong><\/th><th>OTT<\/th><\/tr><\/thead><tbody><tr><td><strong>Media Support<\/strong><\/td><td>High-quality images, videos, audio, and interactive elements (up to 100MB)<\/td><td>Basic multimedia support with lower size limits<\/td><td>Rich media including files, stickers, voice notes, etc.<\/td><\/tr><tr><td><strong>Integration<\/strong><\/td><td>Works with browsers, maps, and native apps<\/td><td>Limited to carrier systems<\/td><td>Requires separate app installation (e.g., WhatsApp, Messenger)<\/td><\/tr><tr><td><strong><strong>User Experience<\/strong><\/strong><\/td><td>Interactive messaging with buttons, rich cards, location sharing<\/td><td>Non-interactive multimedia<\/td><td>Feature-rich but locked to the app\u2019s ecosystem<\/td><\/tr><tr><td><strong>Accessibility<\/strong><\/td><td>Native on Android (5.0+) and iOS 18+<\/td><td>Supported on most mobile devices with carrier service<\/td><td>Cross-device, but app download is mandatory<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>RCS vs MMS<\/strong><\/h3>\n\n\n\n<p>For people who\u2019d like to go beyond SMS text messaging, MMS is a good option to send and receive multimedia messages. Still, RCS wins the race with interactive messaging components that can work smoothly on browsers, maps and other apps, at highest quality.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>RCS vs OTT<\/strong><\/h3>\n\n\n\n<p>Did you notice? Facebook wants you to install a separate app called <strong>messenger <\/strong>to chat with other users on the platform.&nbsp;<\/p>\n\n\n\n<p>Unlike Facebook, OTT apps can integrate RCS messaging natively to enable users to communicate with teams or other users without having to leave the app.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#8dd2fc85\"><strong>Will RCS replace other Apps?<\/strong><br>Why not? RCS can perform common functions like checking balances and placing orders.&nbsp;<br>Also using RCS as your company\u2019s primary source of communication requires you to verify the proofs.&nbsp; All these put together, it gives customers a sense of trust on your platform, not requiring them to think twice to use your app.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Businesses_Are_Using_RCS\"><\/span><strong>How Businesses Are Using RCS?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customers engage with RCS better. That\u2019s a good enough reason for businesses to use this as a primary tool for communication. Here are a few of the interesting ways businesses use this feature:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Customer Service<\/strong><\/h3>\n\n\n\n<p>A customer looking for critical support for a service must not wait long hours for a rep to respond. They need instant support, instant attention to the issue and instant resolution.&nbsp;<\/p>\n\n\n\n<p>An SMS might not be the best form of communication when calling is not an option with the support team. This is where RCS takes its reign with instant messaging capabilities, and exchange of support materials like infographics or instructional videos to assist the customers effectively.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#8dd2fc85\"><strong>\ud83d\udca1Interesting Fact<\/strong><br>Macif, an insurance company, used RCS to have two-way conversations, which <strong>re-engaged contacts <\/strong>and<strong> increased campaign click-through rate by 100%.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Marketing Campaigns<\/strong><\/h3>\n\n\n\n<p>The growth of a business largely depends on its marketing campaigns. Using RCS can be your best bet for this. You can implement RCS in your platform and send out personalized offers and promotional messages.&nbsp;<\/p>\n\n\n\n<p>When you personalise each message you send, it has the capability to attract an audience, urging them to open the message and instill in their minds about your brand, leading to potential conversions. Subsequently, your repeat customers count and higher engagement rates will increase.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Appointment Reminders<\/strong><\/h3>\n\n\n\n<p>If you are in the healthcare sector, RCS can be a great tool for you to send interactive appointment reminders to patients. They can also use this feature to confirm their appointments, eventually adding them to their calendars when they acknowledge it on the suggested replies.<\/p>\n\n\n\n<p>Besides hospitals and clinics, salons, automotive services and governmental organizations can use RCS to send reminders of their appointments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Order Updates<\/strong><\/h3>\n\n\n\n<p>When your updates get real-time, your customers may feel the tracking process of an order or a service more authentic and trustworthy.&nbsp;<\/p>\n\n\n\n<p>In recent years, customers are actively checking for the status of their packages. They track them right on the apps they purchase.&nbsp;<\/p>\n\n\n\n<p>If you own such an app, it would be a best investment to add this real-time tracking feature to make the customer feel included in the process, without leaving them in a blindspot after they\u2019ve spent their hard-earned money on your brand\u2019s product\/ service.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Customer Surveys<\/strong><\/h3>\n\n\n\n<p>You\u2019ll need feedback on your brand to identify where to improve and what to eliminate from your strategy. You can use RCS to generate interactive surveys and polls to do this.&nbsp;<\/p>\n\n\n\n<p>Remember, your customers are your best critic. Use this feature to understand what\u2019s working for them with your business, and what not.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Promotions and Specials<\/strong><\/h3>\n\n\n\n<p>One other useful use case of an RCS message is for updating customers on current sales and promotions. This gives them a feel that you are active in the market.&nbsp;<\/p>\n\n\n\n<p>You can use these messages to navigate your customers to your website, purchase a product or service directly, or visit your store.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Account Alerts<\/strong><\/h3>\n\n\n\n<p>Beyond marketing your brand, you\u2019ll need&nbsp; to do something that gives your customers a feeling that you care.&nbsp;<\/p>\n\n\n\n<p>Use RCS to send fraud alerts, service reminders, offers, payment posting messages or even a quick reminder to change their account password.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Personalized Recommendations<\/strong><\/h3>\n\n\n\n<p>Your users may not know all about your products or services. You can use rich messages to build a clear navigation to target pages or buttons.&nbsp;<\/p>\n\n\n\n<p>That is to say, you can use the analytics data, understand your customer and personalize the recommendations and lead to more engagement and conversions.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#8dd2fc85\"><strong>Case Study<\/strong>:&nbsp;<strong>Picard <\/strong>used an RCS to create a conversational RCS experience. This campaign helped their customers imagine their holiday menus, taking into account dietary preferences, budget considerations, and even their desire to cook.&nbsp;The platform achieved great results, with a <strong>42% increase in customer engagement and 10% more clicks<\/strong> to the website than Rich SMS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_The_Role_Of_RCS_In_Your_Business\"><\/span><strong>What\u2019s The Role Of RCS In Your Business?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You\u2019ve read them all. But let\u2019s give it a personal touch. <\/p>\n\n\n\n<p><em><strong>We\u2019ll go around a list of benefits that RCS messaging can do to your business.&nbsp;<\/strong><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Your Customer Engagement Increases<\/strong><\/h3>\n\n\n\n<p>Your customers need not search through your website to purchase your products or sign up for your services. You can send out a visually appealing message (multimedia) along with a direct link to their device.&nbsp;Consequently, users understand it quickly and business can just happen in the blink of an eye.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Many Visitors Convert To Customers<\/strong><\/h3>\n\n\n\n<p>Be it any other form of mobile communication, RCS has a proven record of higher cart values and big-scale conversions, than all of them.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Verified Business Account Builds Trust&nbsp;<\/strong><\/h3>\n\n\n\n<p><strong>SMS<\/strong> is well-known for spams and cyber-attacks. But a user can feel safe and confident with a RCS message for a verified business account. They know exactly who they\u2019re talking to, as your business will have to go through an intense verification process to register as a business account. That makes people feel safe to communicate with your platform.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. You\u2019ll Perform Personalized Branding<\/strong><\/h3>\n\n\n\n<p>When you understand what your customers prefer, you\u2019ll know how to position your business better. Having access to user analytics and behavior on your RCS messaging app makes it easier for you to create content that your users will like, and probably take the next steps with.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Customers Get Support In Real-time<\/strong><\/h3>\n\n\n\n<p>Your customers need not wait a moment when they think they need to talk to your brand. Enable an AI agent with preset questions and replies. In special cases, let these chatbots connect to a human agent and give all the support they need with your brand, right when they need it. This will create a responsive customer experience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_RCS_Messaging_To_Your_Apps_With_MirrorFly_In_48_Hrs\"><\/span><strong>Add RCS Messaging To Your Apps With MirrorFly In 48 Hrs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019re slightly leaning towards the thought of adding RCS to your business strategy, we\u2019d say it&#8217;d be a good move!&nbsp;<\/p>\n\n\n\n<p>This good move can be turned out great if you have a <a href=\"https:\/\/www.mirrorfly.com\/enterprise-instant-messaging-software.php\">reliable instant messaging solution<\/a> besides.&nbsp;<\/p>\n\n\n\n<p>For over 16+ years, MirrorFly has been working with Fortune 500 brands to build their <a href=\"https:\/\/www.mirrorfly.com\/blog\/real-time-communication\/\">real-time communication<\/a> systems. RCS messaging is one of their flagship products with <a href=\"https:\/\/www.mirrorfly.com\/chat-features.php\">1000+ customizable features<\/a>.&nbsp;<\/p>\n\n\n\n<p>Above this, MirrorFly is well-known for its self-hosted messaging solution supporting businesses build their platform on their own servers, or choose MirrorFly\u2019s multi-tenant servers, anything as they prefer.&nbsp;<\/p>\n\n\n\n<p>With this white-label solution, you get full control over your data and unlimited access to the source code. This means you have all the power to customize the security, features and infrastructure. There\u2019s more you can do with this <a href=\"https:\/\/www.mirrorfly.com\/chat-api-solution.php\">real-time chat solution<\/a>!&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mirrorfly.com\/contact-sales.php\">Contact the MirrorFly Sales Team <\/a>for more details on implementing RCS capabilities into your communication strategy.&nbsp;<\/p>\n\n\n\n<p>How will you use RCS messaging to transform your customer communications in 2026? Let us know in the comments below!&nbsp;<\/p>\n\n\n\n<div class=\"cta-wrapper-two\">\n<h5 class=\"cta-heading-two\">Build a Fully Customizable <span class=\"highlight\"> In-app Chat &#038; Video Calling Solution?<\/span><\/h5>\n<p class=\"cta-content-two\">Get 1000+ in-app video and voice calling features along with chat, into any web or mobile app with end-to-end encryption.<\/p>\n<a href=\"https:\/\/www.mirrorfly.com\/contact-sales.php\" class=\"self-host-cta-btn\">Contact Sales<\/a>\n<ul class=\"cta-wrapper-list-two\">\n<li><img decoding=\"async\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" data-src=\"https:\/\/www.mirrorfly.com\/blog\/wp-content\/themes\/mirrorfly\/assets\/images\/tick-icon.svg\">\nComplete Ownership\n<\/li>\n<li><img decoding=\"async\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" data-src=\"https:\/\/www.mirrorfly.com\/blog\/wp-content\/themes\/mirrorfly\/assets\/images\/tick-icon.svg\">\nCustom Security<\/li>\n<li><img decoding=\"async\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" data-src=\"https:\/\/www.mirrorfly.com\/blog\/wp-content\/themes\/mirrorfly\/assets\/images\/tick-icon.svg\">\nOn-Premise Hosting<\/li>\n<\/ul>\n<img decoding=\"async\" src=\"https:\/\/www.mirrorfly.com\/blog\/wp-content\/themes\/mirrorfly\/assets\/images\/saas-cta-bg.webp\" class=\"cta-image-thumbnail-two\">\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity custom-seperator\"\/>\n\n\n\n<p style=\"font-size:24px\"><strong>Further Reading<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mirrorfly.com\/blog\/communication-apis\/\">What are Communication APIs and Why are They Needed?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mirrorfly.com\/blog\/video-communication\/\">What is Video Communication? Types, Features, Use Cases<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mirrorfly.com\/blog\/an-ultimate-guide-for-webrtc-video-calling\/\">WebRTC Video Call API: The Definitive Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mirrorfly.com\/blog\/flutter-video-call\/\">Build a Flutter Video Calling App with MirrorFly APIs &amp; SDKs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mirrorfly.com\/blog\/build-android-app-with-voice-video-using-java\/\">Build An Android Voice and Video Calling App Using Java<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity custom-seperator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>\u201cMerry Christmas\u201d. That\u2019s the first SMS of this world. In December 1992, a British engineer named Neil Papworth typed this simple greeting and sent it to Vodafone director Richard Jarvis.&nbsp; For the next three decades, those 160 character text messages defined how the world connected.&nbsp; In 2007, GSMA came up with a solution: RCS message [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":37898,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1272],"tags":[],"class_list":["post-37695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-talks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is RCS Message? Features, Benefits &amp; Use Cases<\/title>\n<meta name=\"description\" content=\"Learn what RCS messaging is, how it works, its features, and why businesses use it for rich, interactive communication beyond SMS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is RCS Message? How It Works &amp; Key Benefits\" \/>\n<meta property=\"og:description\" content=\"Understand RCS messages, how they work, and why they outperform SMS with features like multimedia, read receipts, and real-time chat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/\" \/>\n<meta property=\"og:site_name\" content=\"MirrorFly Blog - Chat API And Messaging SDK for your Mobile and Web Apps\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MirrorFlyofficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-11T13:07:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T08:38:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mirrorfly.com\/blog\/wp-content\/uploads\/2025\/03\/what-is-rcs-chat.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"980\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Atchaya Jayabal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What is RCS Chat? All You Need To Know in 2026\" \/>\n<meta name=\"twitter:description\" content=\"In this article, let&#039;s learn how RCS Chat can revolutionise your instant messaging experience with rich media, better security, &amp; seamless communication.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.mirrorfly.com\/blog\/wp-content\/uploads\/2025\/03\/what-is-rcs-chat.webp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atchaya Jayabal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/\"},\"author\":{\"name\":\"Atchaya Jayabal\",\"@id\":\"https:\/\/www.mirrorfly.com\/blog\/#\/schema\/person\/27e1ae59b77c7775bd63034148eb3294\"},\"headline\":\"What is RCS Message? The Complete Guide for 2026\",\"datePublished\":\"2025-03-11T13:07:16+00:00\",\"dateModified\":\"2026-04-09T08:38:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/\"},\"wordCount\":2697,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mirrorfly.com\/blog\/#organization\"},\"articleSection\":[\"Tech Talks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/\",\"url\":\"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/\",\"name\":\"What Is RCS Message? Features, Benefits & Use Cases\",\"isPartOf\":{\"@id\":\"https:\/\/www.mirrorfly.com\/blog\/#website\"},\"datePublished\":\"2025-03-11T13:07:16+00:00\",\"dateModified\":\"2026-04-09T08:38:48+00:00\",\"description\":\"Learn what RCS messaging is, how it works, its features, and why businesses use it for rich, interactive communication beyond SMS.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.mirrorfly.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tech Talks\",\"item\":\"https:\/\/www.mirrorfly.com\/blog\/category\/tech-talks\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What is RCS Message? The Complete Guide for 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mirrorfly.com\/blog\/#website\",\"url\":\"https:\/\/www.mirrorfly.com\/blog\/\",\"name\":\"MirrorFly Blog - Chat API And Messaging SDK for your Mobile and Web Apps\",\"description\":\"World&#039;s Most Scalable Chat APIs &amp; SDKs for Small, Medium &amp; Enterprises\",\"publisher\":{\"@id\":\"https:\/\/www.mirrorfly.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mirrorfly.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mirrorfly.com\/blog\/#organization\",\"name\":\"MirrorFly\",\"url\":\"https:\/\/www.mirrorfly.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mirrorfly.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mirrorfly.com\/blog\/wp-content\/uploads\/2020\/07\/mirrorfly-blue.png\",\"contentUrl\":\"https:\/\/www.mirrorfly.com\/blog\/wp-content\/uploads\/2020\/07\/mirrorfly-blue.png\",\"width\":520,\"height\":100,\"caption\":\"MirrorFly\"},\"image\":{\"@id\":\"https:\/\/www.mirrorfly.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/MirrorFlyofficial\/\",\"https:\/\/www.instagram.com\/mirrorflyofficial\/\",\"https:\/\/www.linkedin.com\/showcase\/mirrorfly-official\/\",\"https:\/\/x.com\/MirrorFlyTeam\/\",\"https:\/\/github.com\/mirrorfly\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mirrorfly.com\/blog\/#\/schema\/person\/27e1ae59b77c7775bd63034148eb3294\",\"name\":\"Atchaya Jayabal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mirrorfly.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c7684e399858444026b2603501ecba15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c7684e399858444026b2603501ecba15?s=96&d=mm&r=g\",\"caption\":\"Atchaya Jayabal\"},\"description\":\"Atchaya Jayabal leads Content at MirrorFly and is an expert in writing Tech, SaaS & B2B. She regularly publishes articles on CPaaS & Conversational AI in blogs.\",\"url\":\"https:\/\/www.mirrorfly.com\/blog\/author\/atchaya-jayabal\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is RCS Message? Features, Benefits & Use Cases","description":"Learn what RCS messaging is, how it works, its features, and why businesses use it for rich, interactive communication beyond SMS.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/","og_locale":"en_US","og_type":"article","og_title":"What Is RCS Message? How It Works & Key Benefits","og_description":"Understand RCS messages, how they work, and why they outperform SMS with features like multimedia, read receipts, and real-time chat.","og_url":"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/","og_site_name":"MirrorFly Blog - Chat API And Messaging SDK for your Mobile and Web Apps","article_publisher":"https:\/\/www.facebook.com\/MirrorFlyofficial\/","article_published_time":"2025-03-11T13:07:16+00:00","article_modified_time":"2026-04-09T08:38:48+00:00","og_image":[{"width":980,"height":460,"url":"https:\/\/www.mirrorfly.com\/blog\/wp-content\/uploads\/2025\/03\/what-is-rcs-chat.webp","type":"image\/webp"}],"author":"Atchaya Jayabal","twitter_card":"summary_large_image","twitter_title":"What is RCS Chat? All You Need To Know in 2026","twitter_description":"In this article, let's learn how RCS Chat can revolutionise your instant messaging experience with rich media, better security, & seamless communication.","twitter_image":"https:\/\/www.mirrorfly.com\/blog\/wp-content\/uploads\/2025\/03\/what-is-rcs-chat.webp","twitter_misc":{"Written by":"Atchaya Jayabal","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/#article","isPartOf":{"@id":"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/"},"author":{"name":"Atchaya Jayabal","@id":"https:\/\/www.mirrorfly.com\/blog\/#\/schema\/person\/27e1ae59b77c7775bd63034148eb3294"},"headline":"What is RCS Message? The Complete Guide for 2026","datePublished":"2025-03-11T13:07:16+00:00","dateModified":"2026-04-09T08:38:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/"},"wordCount":2697,"commentCount":0,"publisher":{"@id":"https:\/\/www.mirrorfly.com\/blog\/#organization"},"articleSection":["Tech Talks"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/","url":"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/","name":"What Is RCS Message? Features, Benefits & Use Cases","isPartOf":{"@id":"https:\/\/www.mirrorfly.com\/blog\/#website"},"datePublished":"2025-03-11T13:07:16+00:00","dateModified":"2026-04-09T08:38:48+00:00","description":"Learn what RCS messaging is, how it works, its features, and why businesses use it for rich, interactive communication beyond SMS.","breadcrumb":{"@id":"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mirrorfly.com\/blog\/what-is-rcs-message\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.mirrorfly.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Tech Talks","item":"https:\/\/www.mirrorfly.com\/blog\/category\/tech-talks\/"},{"@type":"ListItem","position":3,"name":"What is RCS Message? The Complete Guide for 2026"}]},{"@type":"WebSite","@id":"https:\/\/www.mirrorfly.com\/blog\/#website","url":"https:\/\/www.mirrorfly.com\/blog\/","name":"MirrorFly Blog - Chat API And Messaging SDK for your Mobile and Web Apps","description":"World&#039;s Most Scalable Chat APIs &amp; SDKs for Small, Medium &amp; Enterprises","publisher":{"@id":"https:\/\/www.mirrorfly.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mirrorfly.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mirrorfly.com\/blog\/#organization","name":"MirrorFly","url":"https:\/\/www.mirrorfly.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mirrorfly.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.mirrorfly.com\/blog\/wp-content\/uploads\/2020\/07\/mirrorfly-blue.png","contentUrl":"https:\/\/www.mirrorfly.com\/blog\/wp-content\/uploads\/2020\/07\/mirrorfly-blue.png","width":520,"height":100,"caption":"MirrorFly"},"image":{"@id":"https:\/\/www.mirrorfly.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MirrorFlyofficial\/","https:\/\/www.instagram.com\/mirrorflyofficial\/","https:\/\/www.linkedin.com\/showcase\/mirrorfly-official\/","https:\/\/x.com\/MirrorFlyTeam\/","https:\/\/github.com\/mirrorfly"]},{"@type":"Person","@id":"https:\/\/www.mirrorfly.com\/blog\/#\/schema\/person\/27e1ae59b77c7775bd63034148eb3294","name":"Atchaya Jayabal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mirrorfly.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c7684e399858444026b2603501ecba15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7684e399858444026b2603501ecba15?s=96&d=mm&r=g","caption":"Atchaya Jayabal"},"description":"Atchaya Jayabal leads Content at MirrorFly and is an expert in writing Tech, SaaS & B2B. She regularly publishes articles on CPaaS & Conversational AI in blogs.","url":"https:\/\/www.mirrorfly.com\/blog\/author\/atchaya-jayabal\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mirrorfly.com\/blog\/wp-json\/wp\/v2\/posts\/37695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mirrorfly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mirrorfly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mirrorfly.com\/blog\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mirrorfly.com\/blog\/wp-json\/wp\/v2\/comments?post=37695"}],"version-history":[{"count":44,"href":"https:\/\/www.mirrorfly.com\/blog\/wp-json\/wp\/v2\/posts\/37695\/revisions"}],"predecessor-version":[{"id":44340,"href":"https:\/\/www.mirrorfly.com\/blog\/wp-json\/wp\/v2\/posts\/37695\/revisions\/44340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mirrorfly.com\/blog\/wp-json\/wp\/v2\/media\/37898"}],"wp:attachment":[{"href":"https:\/\/www.mirrorfly.com\/blog\/wp-json\/wp\/v2\/media?parent=37695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mirrorfly.com\/blog\/wp-json\/wp\/v2\/categories?post=37695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mirrorfly.com\/blog\/wp-json\/wp\/v2\/tags?post=37695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}